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You are adding to Flannel. What is already there stays, we only add yours.

Your voice

Say it out loud, 3 to 60 seconds. Reading it is not the same as hearing it.

Explain in a street-style audio what it means and give an example of how it is used. That is all we need.

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How does it sound?
Where is it said? Where the expression is used, which need not be only your own patch.

Change it

Real-life examples
  • I asked the letting agent why the rent jumped again. He gave me pure flannel about the area evolving and lifestyle value. Mate, just say the landlord’s rinsing us.
  • The press release from the council on the bypass project around the Lancaster area was pure flannel, four pages of polished sentences, two photographs of officers in hi-vis vests, and zero indication of when the actual roadworks would begin on the original deadline.
  • My new line manager gave me a load of flannel about the upcoming pay review, twelve minutes of vague language about budget priorities and strategic alignment, and not a single concrete number for the salary band of the next financial year.
  • Don’t give me flannel, mate. Did you send the invoice or did you forget again?
  • The minister went on telly and served five minutes of flannel, all confidence and shiny phrases, still no answer to the actual question.
The way it is really said, not the way a dictionary would say it.

What happens next

  1. 1
    We check it We make sure people really say it and that it isn't already here under another spelling.
  2. 2
    It goes live with your name It enters the dictionary and your Magikito profile, setines included.
  3. 3
    And we polish it We add its tone, where it comes from when that's known, and its sibling expressions.

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