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You are adding to Pure dead brilliant. What is already there stays, we only add yours.

Your voice

Say it out loud, 3 to 60 seconds. Reading it is not the same as hearing it.

Explain in a street-style audio what it means and give an example of how it is used. That is all we need.

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How does it sound?
Where is it said? Where the expression is used, which need not be only your own patch.

Change it

Real-life examples
  • Wee Maggie made her first goal at the five-a-side on Saturday and the whole family was screaming pure dead brilliant from the sidelines.
  • The wee band at the corner pub was pure dead brilliant, we missed the last bus and didn't even mind.
  • She said the trip was pure dead brilliant, three days of sunshine and not a single queue.
  • That chippy after the night out was pure dead brilliant, best chips I've had in ages.
  • Saw your new flat on Insta, mate, pure dead brilliant, you've done the place up proper.
The way it is really said, not the way a dictionary would say it.

What happens next

  1. 1
    We check it We make sure people really say it and that it isn't already here under another spelling.
  2. 2
    It goes live with your name It enters the dictionary and your Magikito profile, setines included.
  3. 3
    And we polish it We add its tone, where it comes from when that's known, and its sibling expressions.

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