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You are adding to we can't boil the ocean. What is already there stays, we only add yours.

Your voice

Say it out loud, 3 to 60 seconds. Reading it is not the same as hearing it.

Explain in a street-style audio what it means and give an example of how it is used. That is all we need.

0:00
How does it sound?
Where is it said? Where the expression is used, which need not be only your own patch.

Change it

Real-life examples
  • Boss wants the whole launch done by tomorrow, so I’m like nah, we can’t boil the ocean, let’s ship the core bit first.
  • We wanted to redesign the whole website, the app, and the logo in one week, until someone reminded us we cannot boil the ocean and we picked one thing.
  • They're asking for a full rebrand, new site, and three campaign videos by Friday. Be serious, we can't boil the ocean.
  • I know everyone wants the perfect rollout, but we can't boil the ocean, so let's fix the checkout first and leave the fancy stuff for next week.
  • They've got six people trying to rebuild the product, redo the brand, and fix support by Monday. Be real, we can't boil the ocean.
The way it is really said, not the way a dictionary would say it.

What happens next

  1. 1
    We check it We make sure people really say it and that it isn't already here under another spelling.
  2. 2
    It goes live with your name It enters the dictionary and your Magikito profile, setines included.
  3. 3
    And we polish it We add its tone, where it comes from when that's known, and its sibling expressions.

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