What it means

Means brilliant, class, seriously good, even though it sounds like a warning label. In Irish chat you’ll call a film, a night out, or even someone’s new jacket deadly when it’s spot on. It’s an easy, high-grade compliment, usually said deadpan like it’s no big deal, which somehow makes it even better.

Usage examples

"That film was deadly, proper craic from start to finish. We’ll grab a takeaway and go again tomorrow if the cinema’s not packed."
"That gig was deadly, best night we have had in ages, my ears are still ringing and I would do it all again."
Tone
Admiring Festive
Where it is said

Where it comes from

In Ireland deadly flips its dark meaning completely on its head: far from lethal, it means brilliant, class, the absolute best. A deadly night out, a deadly tune, a deadly bit of news. The contrast is the charm, a word that sounds menacing but lands as the warmest possible praise. Pure Irish enthusiasm.

Other ways to say it

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Voices of the people

Theory is all well and good... but what we Magikitos really love is hearing humans in their natural flow. That's why we collect voice notes that people send us on WhatsApp, recording themselves using the expression with a real, street-level example!

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