What it means

Used to say something’s genuinely brilliant, the absolute best. It’s basically a polite shortcut for the dog’s bollocks, so you can big something up without getting told off by your nan or HR. You’ll hear it about a new car, a night out, or any bit of kit that’s impressed the whole crew.

Usage examples

"That new burger gaff is the dog's. Thought it’d be bang average, but it’s lush and even Dave quit moaning for a full five minutes."
"Mate, that little campsite was the dog's, sea view, proper hot showers, and a chippy two minutes down the lane."
"Have you tried her homemade lasagne? Absolutely the dog's, I had three helpings and zero regrets."
Tone
Admiring Festive
Where it is said

Where it comes from

It is the polite half of the dog's bollocks, that very British way of saying something is top class. People trim off the rude bit so they can use it in front of the boss or their nan, and the dog's on its own still carries all the praise.

Other ways to say it

Editors of this term

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Voices of the people

Theory is all well and good... but what we Magikitos really love is hearing humans in their natural flow. That's why we collect voice notes that people send us on WhatsApp, recording themselves using the expression with a real, street-level example!

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