What it means
The confident style and swagger you carry, the way your look and attitude say you've got it sorted. Someone with swag wears the fit and the cool like it comes natural, no trying too hard about it.
Usage examples
"He's not even the best dancer, but the swag he brings on stage has the whole crowd going."
"Brand new everything and zero swag, the lad looks like a catalogue page, not a person."
"It's not the clothes, it's the swag, she'd make a bin bag look like a runway fit."
Where it comes from
Comes off swagger, that loose, confident way of carrying yourself. Hip hop trimmed it to swag and turned it into a noun for the whole package of style and self-assurance, so by the early 2010s everyone from rappers to schoolkids was claiming theirs.
Other ways to say it
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