What it means
Means the person, trend, or gadget everyone’s obsessed with right now, until the next shiny thing turns up. You’ll hear it at work or down the pub when people are rolling their eyes at the hype. It’s a gentle dig that says relax, you’re popular today, but next month you’ll be old news.
Usage examples
"He’s the flavour of the month at work after fixing the printer. Struts round like IT royalty. Give it a week and Sharon’ll be hyping someone else."
"That new app is the flavour of the month, everyone is suddenly raving about it."
"He is the flavour of the month with the boss right now, but we will see how long that lasts."
Where it comes from
Comes from old ice cream parlours that pushed a different featured flavour each month to keep customers coming back. Being the flavour of the month meant being the big thing right now, all the fuss and attention, but with the cheeky hint that next month there will be a new one. So it praises and warns at the same time.
Other ways to say it
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