What it means
To flex is to show off what you’ve got, or make a point that you’re doing better than everyone else. Can be a noun or a verb, from literally flexing your muscles to flexing money, clothes, links, or status. Sometimes it’s playful, sometimes it’s pure ego, and people will call you out if it’s too much. Also used ironically online: weird flex but ok.
Usage examples
"He rolled up to the bodega in that fresh fit, deadass holding the keys like a trophy, just to flex on everybody in line."
"He keeps posting photos of his new watch, proper flex, we get it mate, you got a bonus."
"Showing up to the reunion in a suit when it said casual was a weird flex, but you do you."
Where it comes from
Started with literally flexing a muscle to show off how strong you are, then hip hop and AAVE stretched it to flaunting anything, cash, kicks, clout. The internet sealed it with weird flex but ok, the perfect dry comeback to someone bragging about something nobody asked about.
Your vote counts
Is this real street talk or have we lost the plot? Cast your vote.