Street voices

Hugues Β· United States
"aura farming when someone does something to make themselves seem cooler or more mysterious to give themselves more aura oh my god dude look at this fucking panel of Batman aura farming on a gargoyle over Gotham oh dude yeah he's so fucking cool"

What it means

Aurafarming is when someone very deliberately does something for the vibe alone, making themselves look cooler, colder, more mysterious, or just ridiculously iconic. It is big online slang, tied to that whole idea of having aura, meaning social presence or untouchable swagger. Batman crouching on a gargoyle is peak aurafarming, dramatic as hell and honestly impossible not to respect.

Usage examples

"Look at this guy lighting his cigarette in the rain without blinking. Bro is straight up aurafarming for the whole block right now."
"He showed up to the party, leaned silently against the wall in sunglasses all night, and we agreed he was just aurafarming for the photos."
Tone
Ironic Youthful
Where it is said

Where it comes from

A fresh mash of aura, your social presence or mystique, plus farming, the gamer word for grinding to stack a resource. Together it names the deliberate work of cultivating cool, harvesting vibe on purpose.

Editors of this term

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Voices of the people

Theory is all well and good... but what we Magikitos really love is hearing humans in their natural flow. That's why we collect voice notes that people send us on WhatsApp, recording themselves using the expression with a real, street-level example!

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